▶ Your Answer :
In this memo, the author, the vice president of Satorian company, argues that the company should resume the production of deluxe alpaca overcoat. Even though this argument seems convincing, he is making a few logical errors and should correct them to make his assertion more persuasive.
First, the author makes a mistake comparing with the circumstance of the present and 5 years ago. The author seems to neglect the inherent different condition between the present and 5 years ago. The author suggests to resume the production of alpaca overcoat, as the company make a contract with a new fabric supplier. New supplier may not guarantee the substantial high quality wool fabric for deluxe alpaca overcoat. Therefore, it is so hasty conclusion that both two states may not be equally favorable to produce alpaca overcoat, and the author should offer more detailed evidence comparing the current state and 5 years ago.
Second, the author seems that the company would make high profit because of the absence of major competitor. Subsequently, the author is expecting that competition among producers might be lowered. Despite of it, if the market share of major competitor is too small and the rest of the competitors highly override that of major competitor, Satorian company would not be in favorable state to make high profit from alpaca overcoat. Moreover, it is unwarranted that alpaca overcoat is still popular, seeing the fact that major competitor even withdraws selling it. If the demand for deluxe alpaca overcoat has decreased for 5 years, the author’s argument is unpersuasive. Therefore, the author should suggest the statistic data on the present market status.
Last, the writer argues that “price of most types of clothing” has increased. But the author should take into consideration into the specific characteristics of the products, “deluxe alpaca overcoat”. It is important to confirm whether the “targeting” product’s price has risen. Despite of price of most types of clothing, the price of alpaca overcoat do not meet the company’s expectation, resuming production should be considered again. The author needs to see the state not only by the view of supplier, but also by that of customers.
In brief, the author’s claim has defects on many grounds. To bolster the argument, the writer should correct evidence before making decision of producing the alpaca overcoat; comparison on market status between the present and 5 years ago, another competitors, and price rising.
|