독립형 3
When people consider a major purchase, which of the following has the greatest impact on their choices?
- recommendation from friends.
- information from magazines.
- reviews from online communities.
Some people might say that information from magazines or reviews from online communities has the greatest impact on people's major purchase decision because there are abundant of media in our present society. However, I personally believe that close friends' recommendation can affect our choices of purchase the most. There is an absolute reason for this. It is highly reliable to listen to our friends' opinion about a product.
To be specific, our friends' recommendation can influence us in a significant way in a sense that they usually tell us their purchasing story as frankly as they can. When it comes to making a decision of purchasing, it is extremely important not to make mistakes and regret having bought certain products. The problem is that there are a bunch of media materials that surround us these days such as magazines, news, and the ads on the Internet. This can only make people confused and not able to judge what products are better. In this case, the real review and recommendation of friends can help us to make right decision and affect our choice of buying goods. For example, when I was a college student, I had to buy a laptop since I needed it to do plenty of my assignments including writing reports. As a science major, I had lots of presentations to do in just one semester, and for this, a nice laptop with good quality was essential. I truly wanted to buy a suitable one and did not want to regret my purchase. After some time of consideration, I called one of my friends who knew a lot about a laptop. He recommended that I buy one from a certain brand that was not that popular, but I bought it just listening to his recommendation. He strongly claimed that the gadget was of quite a high quality, and this turned out true after I used it for 5 months. Through this experience, I have got more dependent on what my friends say about a product when I have to buy something.
To sum up, purchase recommendation from friends are highly truthful and influential to people since people think their friends have already bought and used the very products. In this regard, I firmly believe that friends' saying has the most impact on our purchase decision.