[Sponsored Report] Hite Jinro vows to help firefighters
Hite Jinro, the National Fire Agency and the Korea National Council on Social Welfare (Kncsw) signed an
agreement on Aug. 7 to work together to improve the treatment of firefighters and enhance safety consciousness.
A signing ceremony at the Sejong Fire Department was attended by Hite Jinro CEO Kim In-gyu, National
Fire Agency Chief Cho Jong-mook, Kncsw Secretary General Seol Jung-gon, as well as other fire agency
officials. Hite Jinro has recently been focusing its corporate outreach work on preventing and improving the
handling of disasters. Through the new agreement, the distiller promises to replace and enhance old firefighting
equipment and improve the welfare of firefighters.
Hite Jinro also plans to work on improving safety facilities such as old fire stations and welfare facilities for female
firefighters. The company will also pay for new fire extinguishers and sensors in areas that are at high risk
of having fires, starting in South and North Jeolla. Hite Jinro will fund the education of the children of firefighters
who die or are injured in the line of duty. The distiller will also offer counseling and a healing camp for firefighters
struggling with post-traumatic stress disorder and their families. “With [nearly] 100 years of experience as a liquor
company, we are planning to return our profits to society and share,” said a Hite Jinro spokesperson. “We will
improve old firefighting facilities and the welfare of firefighters and run fire safety campaigns such as making
way for fire trucks in cooperation with the National fire Agency.”